(NFL)–For the eighth year, the National Football League, the American Cancer Society and the NFL Players Association are teaming up to support October’s National Breast Cancer Awareness Month with the “A Crucial Catch: Screening Saves Lives” campaign, reminding women about the importance of having a regular mammogram.
Fans may donate directly to the American Cancer Society at cancer.org/donate.
Since 2009, nearly $15 million has been raised for the American Cancer Society through the partnership, with the majority of contributions coming from the sale of pink merchandise at retail and the NFL Auction website. One-hundred percent of proceeds from pink product sales at retail and one-hundred percent of the sales price of pink products auctioned on NFL Auction go directly to the American Cancer Society. The NFL does not profit from the sale or auction of pink merchandise. Fans may learn more information about A Crucial Catch at nfl.com/pink.
Money raised through A Crucial Catch supports the American Cancer Society’s Community Health Advocates implementing Nationwide Grants for Empowerment and Equity (CHANGE) program. This initiative provides outreach and breast cancer screenings to women in underserved communities. Healthcare centers in all 32 NFL team markets will receive a $50,000 CHANGE grant to increase access to screenings and additional cancer prevention and early detection programs. Since 2012, grant recipients have contributed to more than 120,000 screenings, and more than 260,000 education and outreach interventions have been provided to women on the benefits and importance of breast cancer screenings.
Two new PSAs debuted as part of the campaign. Millions of women put off getting screened because they don’t have time. These spots, which include Pittsburgh Steelers RB DeANGELO WILLIAMS and Carolina Panthers TE GREG OLSEN, two players personally affected by breast cancer, highlight ways in which families, friends and individuals can help women find time to get screened and help make a crucial catch.
In addition, the NFL will again work with the American Cancer Society and CHANGE grant recipients to recognize the third annual A Crucial Catch Day on Oct. 25. On that day, all 32 grant recipients will host education sessions and/or screenings in their communities, and many NFL teams will participate in these educational activities, bringing these potentially life-saving messages and screening services to the women who need them most.
Fans may participate in A Crucial Catch and join the fight against breast cancer by visiting NFL.com/pink to sign up for a personal screening reminder, donate to the American Cancer Society, and post a social pledge to get screened or to help a loved one to make time to get screened.
The NFL and the American Cancer Society extended A Crucial Catch to the youth and high school level again this year. With the help of USA Football, Kansas City Chiefs Head Coach ANDY REID and Houston Texans Head Coach BILL O’BRIEN sent a note to youth and high school football coaches across the country offering ideas for how schools and teams can “go pink” along with the NFL and the American Cancer Society. Interested fans may visit cancer.org/ACrucialCatch to get involved.
Game-worn pink merchandise and footballs will be autographed and auctioned at NFL Auction (nfl.com/auction). Special pink merchandise will be available at various retailers, including NFLShop.com, neweracap.com, nike.com, in-stadium retail stores, at Dick’s Sporting Goods, Lids and more. One-hundred percent of the sales price of Pink products auctioned on NFL Auction and one-hundred percent of the NFL’s proceeds from Pink product sales go to the American Cancer Society.