Clear labeling gives consumers quick, easy-to-understand nutrition advice
Giant Food of Landover, Md. is helping customers eat healthier and save time grocery shopping with a first-of-its kind nutrition navigation program, Guiding Stars. With symbols that are visible at a glance, Guiding Stars aims to take the guesswork out of nutrition by decoding labels into one clear rating. Available at all 166 Giant Food locations, tens of thousands of items will feature the star ranking system that showcases “good”, “better” and “best” choices.
Guiding Stars is another example of Giant Food’s commitment to giving its shoppers the tools they need to quickly identify the food attributes that are important to them. In 2017, Giant Food also rolled out the HowGood rating system which identifies products based on factors ranging from ingredient sourcing to labor practices.
Consistent with national policies including Dietary Guidelines for Americans and MyPlate, the Guiding Stars rating will be shown on products based on the below system:
– 1 star means an item has GOOD nutritional value
– 2 stars mean an item has BETTER nutritional value
– 3 stars mean an item has THE BEST nutritional value
If no Guiding Stars symbol is shown, the item is either not nutritionally recommended, new to the program and hasn’t been rated yet, is less than five calories such as water or tea, is a dietary supplement, medical food such as baby formula or the product does not have nutrition information available.
According to the CDC, many consumers report having difficulty interpreting nutrition labels**. The Guiding Stars program is a simple way to provide clear answers and speed up the grocery shopping process. “Label reading can be intimidating and time consuming,” continues Lisa Coleman. “We’re thrilled to be giving this empowering tool to our customers to easily identify the products they want.”
For Giant Food customers looking to buy their groceries online to enjoy the convenience of home delivery, Guiding Stars will be featured on tens of thousands of items on Peapod.com. Customers will be able to easily sort through products based on the Guiding Star rating for ease and convenience.
*ORC International conducted an online survey among 1,024 adults 18 years of age and older on November 27-29, 2017.
**US Consumers’ Understanding of Nutrition Labels in 2013: The Importance of Health Literacy